Shift Into Freelancing Without Stalling Out

Written specifically to designers, illustrators, and photographers, this guidebook contains more than 65,000 words of advice and encouragement for first time and seasoned freelancers alike. I pulled together everything you need to know in order to start, grow and thrive in a profitable freelance business so you can make a living and support your life from your creative work, and do it on your own terms. 

— Alvalyn Lundgren —

$21.99 USD
Includes shipping.
PAPERBACK ISBN: 979-8-9953004-0-3

Plus sales tax. Includes shipping.



For quantities of 5 or more, or for wholesale, please contact the author

The Essential Business Guide For Freelance Creatives

You’ve build a stellar portfolio but you don’t know how to build a business from it. Design schools don’t teach you about business. Popular learning platforms don’t give you the whole picture. Your options are to learn through and trial and error, or to learn from someone who’s done it and avoid as much trial and error as possible. In this inspiring guidebook, veteran freelancer Alvalyn Lundgren makes the case that our work as entrepreneural designers, illustrators, and photographers is vital to culture and the economy, and we support our creativity and serve others through the transactional and transformational relationships of doing business. Beginning with why and how your creative work matters, she leads you through a proven  framework of mission, mindset, mechanics and messaging to empower your ongoing success as a freelance creative. From budgeting and legal structures, to copyright protection and branding, to client management and changing technologies, you can be set up to thrive as a creativepreneur in the expanding freelance economy. 

Freelance Pricing Calculator

Get my freelance hourly rate toolkit (worksheet and calculator) and more other free but practical resources when you join my growing community of creatives who are building purposeful, profitable independent businesses. You’ll be notified of pre-order discounts and official publication updates, and be invited to events and workshops.

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What's Inside:

Alvalyn shares her four-part framework: Mission, Mindset, Mechanics, and Message, and provides a holistic approach to creating a sustainable independent service-based business. Where others focus on marketing or revenue generation, she begins with purpose and passion. No vain promises. Just what works.

Features Included

$21.99 USD
Includes shipping.
PAPERBACK ISBN: 979-8-9953004-0-3

Plus sales tax. Includes shipping.



For quantities of 5 or more, or for wholesale, please contact the author

About the Author

Alvalyn Lundgren established her creative business more than forty years ago and is still a working freelancer. Starting out as an illustrator, she discovered how much she didn't know about doing business, marketing, and working with clients. After several years of fits and starts she repositioned as a graphic designer and began acquiring business knowledge and skills. In 1994 she founded Alvalyn Creative, a consultancy providing brand strategy, brand architecture, visual design, and illustration solutions for businesses, organizations, publishers, and independent authors. She is the founder of the educational initiatives Freelance Road Trip (also a podcast), Occuprise Network, and Alvalyn Creative Academy. In addition to her design practice Alvalyn teaches part time with UCLA Extension and ArtCenter College of Design Extended Studies. She resides in southern California.

Early Reviews

Students in my creative business courses are using the strategies and frameworks I include in Freelancing By Design to craft how they price, position, and grow their freelance businesses:

Alvalyn helped immensely in developing a solid business structure for my creative work. Creativity generally comes easily, but taking the time to really think out and plan how to freelance effectively just does not seem to get focused on enough. Alvalyn’s expertise and knowledge of this area really showcased for me how to do this well.
— Kate H., Pasadena, CA

I have found it incredibly valuable to learn the ins and outs of being a creativepreneur from Alvalyn as she has the first-hand experience and perspective of being a creativepreneur herself.
— Rima B., Thousand Oaks, CA