Form follows function is a concept refined and pushed out by the Bauhaus and has infiltrated modern design ever since. In fact, is the function that separates designers from artists. We aren’t the same. This is understood by designers trained in the Bauhaus tradition… which, if you’ve gone to design school at all, the curriculum and methodology taught were founded at the Bauhaus.
The function of the logo is to identify and differentiate this particular provider among their competitors.
I explored a number of options for the
identity based on my research of Bauhaus, De Stijl, and Modern industrial design.
I played a lot with positive and negative shapes, interlocking shapes, and industrial/architectural constructions.