BRANDING WORKSHOP
Book a stand-alone workshop for yourself, your staff or key stakeholders.
A branding workshop is a live, interactive session with your key people.
The purpose of the workshop:
- Create a strategic foundation for long term planning, branding, marketing, and messaging to ensure sustained growth.
- Facilitate growth of your enterprise without losing focus, purpose, or values.
- Empower your stakeholders to unite on objectives and expectations; leading to consistency, credibility, and integrity; resulting in trust and loyalty in the marketplace and internally.
One-Day Format
6 Hour Workshop consisting of 2 3-hour sessions.
Includes a 1.5 hour lunch break plus two 10-minute breaks.
Includes workbook for each attendee.
Topics covered:
- PURPOSE
- VISION
- VALUES
- AUDIENCE
- CORE MESSAGE
- DIFFERENTIATION
Two-Day Format
8 Hour Workshop consisting of 2 4-hour sessions schedules over 2 days.
Includes two 15-minute breaks and workbook for each attendee.
Topics covered:
- PURPOSE
- VISION
- VALUES
- AUDIENCE
- CORE MESSAGE
- COMPETITION
- PERSONA, ARCHETYPE, AND VOICE
- DIFFERENTIATION
- TAGLINE, HASHTAGS
Whether or not you proceed with a brand audit, strategy, and design development, you and your people will leave the workshop with a better understanding of your market, and increased ability to target your audience effectively, and confidently make informed decisions to grow your brand.