BRANDING CASE STUDY

Home Front Solar Systems

Home Front Solar Systems logo by Alvalyn Lundgren

A veteran-owned solar contractor serving residential customers, HomeFront Solar Systems asked me to develop their visual assets. The owner wanted to stand out from competitors in the region and attract a higher-end clientele. They wanted a name that communicated their focus on helping homeowners get off the grid, while also hinting at their Veteran status. I focused on creating a logo that conveys energy, using a lock up of simple shapes. My intention was to be able to use the icon separately from the work mark, and increase versatility of the brand assets. 

CLIENT: Home Front Solar Systems
Involvement

Brand Strategy

Naming

Logo Development

Graphic Standards

Signage

Communications System

Vehicle Graphics

Apparel

Project Management